This one makes a bit more sense.

From this postcard on my flatmate’s door I can see that there’s a theme developing. Despite not scanning properly, this gag actually feels better, and makes the other one make more sense. But it still bugs me – it’s still just two “universes of discourse”, or “frames of reference”, brought together arbitrarily; some quotes from Shakespeare with the names of booze substituted. It’s not as if the series of postcards has an overall punning title which brings the two disparate elements (Shakespeare and alcohol) together – the “Ahhh” moment where you realise the point of the thing, or at least you get the groan and closure of recognising a weak pun propping up a lengthy intro (a shaggy dog story). Like “Get out of my pub – you’re Bard!”

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